WASHINGTON - Apple's plunge into the advertising market announced this past week gave Google a big boost in arguing for regulators to approve its acquisition of mobile advertising leader AdMob, Google CEO Eric Schmidt said on Sunday.
U.S. antitrust enforcers are apparently concerned the AdMob purchase could hurt applications developers, who often sell their apps for very little and make their money by selling advertising space on them.
But Schmidt, speaking after a speech at the American Society of News Editors, said Apple's plan to make a foray into the advertising market with iAd, was "evidence of a highly competitive market."
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