Google and other companies interested in the internet's addressing system have proposed a technology they hope will get Net users to nearby services more quickly.
The technology in question is called the Domain name system, which resolves alphabetical Net addresses such as CNET.COM to the numberic addresses actually used to reach the appropriate server. Google's interest in DNS is so strong the company launched its own service in an effort to lower some of the delays that can result when the network equipment most proximate to a net user doesn't have the numeric address for a particular server immediately on hand.
To speed up a very common chore-DNS resolution queries take place many times a day as a person surfs the web in time, sends E-mail, messages, and performs other tasks on the internet.
It comes from the far side of the planet and gives a geographically inappropriate answer. In general, the farther away a server is, the slower communications with it are.
Think of it as looking up an item's price in Auckland and getting the answer in U.S. Dollars instead of New Zealand Dollars. Sure, you can do the math to get the local answer, but it's an extra step.
This is where Google and Neustar UltraDNS come in. They proposed a DNS extension Wednesday to try to build some geographic smarts into the system.
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